DISNEY X GM TEST TRACK

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Design Manager - 2025

Team: Simon Wells, Fabrizio Orsi de Paula, Kaan Gunel, Peter Durak, Kaleigh Halligan

Designed 5 concept cars for the future of mobility 2040+, integrated into immersive ride experience at EPCOT (visited by 15M people annually).








DISNEY X GM
VISION FOR 
MOBILITY 
IN 20XX









A LEGACY OF INNOVATION


Building on three generations of Disney & EPCOT history.

WORLD OF MOTION (1982-1996)

A whimsical journey through the history of transportation, celebrating human ingenuity.

TEST TRACK  (1996-2010) 

High-speed engineering meets thrill. Guests become test drivers in GM’s proving ground of innovation.

TEST TRACK 2  (2010-2025)

A digital reinvention. Design your own virtual concept car and experience the future of performance.





TEST TRACK 3  (2025+)
MOBILITY OF THE FUTURE


Merging the spirit of World of Motion with cutting-edge technology to explore the art and joy of mobility once again. Test Track takes riders through a top secret R+D lab to see the future of race, road, adventure, utility and flying vehicles.








CONCEPT ONE:  RACE


The thrill of pure speed, reimagined.

From early sketches to hands-on fabrication, we pushed the limits of performance and possibility with a vision of a future high speed testing prototype.











CONCEPT 2: ROAD


The road ahead, redefined. ​

We imagined the future of autonomous hyperspeed travel, powered by inductive charging roadways.​











CONCEPT THREE:  UTILITY


Built for tomorrow’s cities. ​

The Utility Concept envisions a future of efficient, smart urban cargo transport. 











CONCEPT FOUR: ADVENTURE


Engineered for discovery.

The Adventure Concept reimagines mobility as a vehicle for exploration anywhere on Earth.









CONCEPT FIVE: FLIGHT


The future is ready for take off. ​

Our team imagined a world where everyday travel takes to road and to the skies.​










BRINGING EPCOT’S MOST POPULAR RIDE TO LIFE


a 2+ year partnership with Disney Imagineers led to a successful re-launch,  giving riders a chance to see themselves virtually inside each concept as they navigate the ride.  








STEP INTO THE R+D LAB


The final scene before riders board the attraction showcases the family of concepts they are about to experience on the fastest ride at Disneyworld.







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