ONE VAN, THREE CUSTOMERS

Designing for how we want people to feel. 

THE CEO

Smart, with a product that is efficient, cost effective and portrays their company in a forward-thinking light.

THE DRIVER

Empowered to do their job and more capable than ever. Knowing they are safe in and around the vehicle

THE PUBLIC

A sense of trust, knowing that the company is dependable, with approachable friendly service and vehicles that are not a nuissance in their neighborhoods.

LOOK + FEEL 

An aesthetic and execution that create the feelings we want to inspire in buyers, drivers, and the public​.

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PRECISE - FOR THE CEO

part lines and details that are intentional, not over styled or decoreated. Fit and finish that signal a new era of manufacturing and design.

DURABLE - FOR THE DRIVER

Materials and surfaces that are easy to clean and long lasting. Longevity in styling, avoiding trends and focusing on lasting visual appeal.

APPROACHABLE - FOR THE PUBLIC

Considerate to the people and places it inhabits, Form and function that is intuitive, empowering and reduces clutter.  

THE PROBLEMS

Delivery was broken, and we aimed to fix it. 

POLLUTING THE PEOPLE

Diesel Delivery trucks produce nearly half of urban NOx pollution, linked to Cancer and Asthma, even though they are a small fraction of vehicles. 

UNSAFE WORK ENVIRONMENT FOR DRIVERS

Most delivery vans today lack modern safety features like Airbags and ABS, or basic comforts like A/C, Infotainment and Productivity apps.

PACKAGE DELIVERY IS CLOGGING OUR CITIES

Freight vehicles make up around 15 % of urban traffic but occupy up to 40 % of street space during deliveries, blocking lanes and sidewalks and worsening congestion as parcel demands soar.

Designed to move with us, the Brightdrop van can safely coexist from the warehouse or the busiest streets without adding pollution to our air, eyes, and ears.

A SAFER, JOB OPTIMIZED COCKPIT

A layout that puts the driver first, with intuitive controls, better visibility, clever package staging, and a safer, more comfortable workspace. 

URBAN DELIVERY THAT WORKS

In testing with FedEx, the Brightdrop Trace System improved delivery efficieny by 40%.  The powered carts reduce injuries in drivers, and can be remotely opened as a locker for applications like grocery pickup. 

A CANVAS FOR YOUR BRAND

With fleet clients as diverse as America itself, it was important that the design language could appeal across multiple brands. The minimal forms provide a modern canvas that elevates any brand.

THE FUTURE OF DELIVERY HAS ARRIVED

Clean, quiet, zero emissions, and designed around people first. A van that that finally matches how cities move, and is ready to get to work.