PROBLEMS

EV Charging today is a mess. 
We set out to turn it into a moment of delight.

OVERWHELMING 
CHOICE

Dozens of chargers, endless specs, and no clear answer. 

FRUSTRATING EXPERIENCE 

heavy cables, blinking lights, clunky apps, and uncertainty, leaving drivers unsure and confused.

INCONSIDERATE 
TO YOUR SPACE

Over styled, loud branding. Harsh plastics, that feel out of place in the spaces we care for most.

GETTING TO WORK

We were challenged to create a full line of EV charging solutions that were best in class, so we assembled a team from UX, CMF, ID and Engineering to create the new benchmark. 

The move to clean energy should feel effortless, so we created a visual brand language that reinforced the simplicity we wanted customers to feel each time they plugged in.

PREMIUM FINISHES TO ELEVATE YOUR HOME.

Interchangable glass faceplates that can help the charger blend in or stand out on your terms.

OBSESSING THE DETAILS

Across the full collection, we reduced size by 50%,  all while giving customers faster charging speeds.

PROTOTYPING THE PERFECT GRIP

We built over 100 tests on the vehicle connector, perfecting ergonomics, off the wall distance, and testing durability with vehicles driving over each design.

PRO LEVEL POWER, DESIGNED FROM WITHIN

We took our standard home charger and supercharged it with the PowerShift. The fastest charging speeds available, plus the ability to power your home from your vehicle.

PACKAGING THAT MAKES INSTALL EASY

Recycled materials and an install designed for real humans, with confidence inspiring templates, guides and instructions.

FROM OUR FAMILY WITH LOVE

From charging your car on the go, to charging your home in a blackout, we designed a seamless and intuitive touchpoint to power the moments that matter.

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