GM ENERGY EV CHARGING COLLECTION
.Design Manager - 2024
Team: Collins Coplen, Simon Wells, Kaan Gunel, Advaith Urs, Mara Kapsis
Led design of GM’s EV charging ecosystem, from portable chargers to vehicle-to-grid systems, Establishing a cohesive product identity across multiple platforms
FOR
EVERYONE
PROBLEMS
EV Charging today is a mess. We set out to turn it into a moment of delight.
OVERWHELMING CHOICE
Dozens of chargers, endless specs, and no clear answer. People are left guessing which one will actually fit their life, when all they want is something that simply works.FRUSTRATING EXPERIENCE
Charging shouldn’t make you think twice. Yet today, it’s filled with heavy cables, blinking lights, clunky apps, and uncertainty, leaving drivers unsure if they’re even doing it right.
INCONSIDERATE TO YOUR SPACE
Over styled, loud branding. Harsh plastics, tangled cables, and industrial shapes that feel out of place in the spaces we care for most.GETTING TO WORK
We were challenged to create a full line of EV charging solutions that were best in class, so we assembled a team from UX, CMF, ID and Engineering to create the new benchmark.
DESIGN AS CLEAN AS YOUR EV
The move to clean energy should feel effortless, so we created a visual brand language that reinforced the simplicity we wanted customers to feel each time they plugged in.
PREMIUM FINISHES TO ELEVATE YOUR HOME.
Interchangable glass faceplates that can help the charger blend in or stand out on your terms.
OBSESSING THE DETAILS
Across the full collection, we reduced size by 50%, all while giving customers faster charging speeds.
PROTOTYPING THE PERFECT GRIP
We built over 100 tests on the vehicle connector, perfecting ergonomics, off the wall distance, and testing durability with vehicles driving over each design.PRO LEVEL POWER, DESIGNED FROM WITHIN
We took our standard home charger and supercharged it with the PowerShift. The fastest charging speeds available, plus the ability to power your home from your vehicle.PACKAGING THAT MAKES INSTALL EASY
Recycled materials and an install designed for real humans, with confidence inspiring templates, guides and instructions.
FROM OUR FAMILY WITH LOVE
From charging your car on the go, to charging your home in a blackout, we designed a seamless and intuitive touchpoint to power the moments that matter.