DISNEY X GM TEST TRACK
.Design Manager
Team: Simon Wells, Fabrizio Orsi de Paula, Kaan Gunel, Peter Durak, Kaleigh Halligan
Designed 5 concept cars for the future of mobility 2040+, integrated into immersive ride experience at EPCOT (visited by 15M people annually).
VISION FOR
MOBILITY
IN 20XX
A LEGACY OF INNOVATION
Building on three generations of Disney & EPCOT history.
WORLD OF MOTION
(1982-1996)
A journey through the history of transportation and human ingenuity.TEST TRACK
(1996-2010)
Guests become test drivers in GM’s proving ground of innovation.TEST TRACK 2
(2010-2025)
A digital reinvention. Design your own virtual concept car.TEST TRACK 3 (2025+)
MOBILITY OF THE FUTURE
Merging the spirit of World of Motion with cutting-edge technology to explore the art and joy of mobility once again. Test Track takes riders through a top secret R+D lab to see the future of race, road, adventure, utility and flying vehicles.
CONCEPT ONE: RACE
The thrill of pure speed, reimagined.
From early sketches to hands-on fabrication, we pushed the limits of performance and possibility with a vision of a future high speed testing prototype.
CONCEPT 2: ROAD
The road ahead, redefined.
We imagined the future of autonomous hyperspeed travel, powered by inductive charging roadways.
CONCEPT THREE: UTILITY
Built for tomorrow’s cities.
The Utility Concept envisions a future of efficient, smart urban cargo transport.
CONCEPT FOUR: ADVENTURE
Engineered for discovery.
The Adventure Concept reimagines mobility as a vehicle for exploration anywhere on Earth.
CONCEPT FIVE: FLIGHT
The future is ready for take off.
Our team imagined a world where everyday travel takes to road and to the skies.
BRINGING EPCOT’S MOST POPULAR RIDE TO LIFE
a 2+ year partnership with Disney Imagineers led to a successful re-launch, giving riders a chance to see themselves virtually inside each concept as they navigate the ride.
STEP INTO THE R+D LAB
The final scene before riders board the attraction showcases the family of concepts they are about to experience on the fastest ride at Disneyworld.